BrandAriel TypeWashing Powder About the ProductNew & Improved Ariel Matic gives you tough stain removal for a bright clean in just 1 wash. Specially designed to be used in front-loading machines, Ariel Matic Front Load offers brilliant stain removal for full loads. The new Brightguard technology keeps your clothes bright wash after wash. Ariel Matic powder and liquid provide deep down cleaning and long-lasting freshness. Formulated specifically for fully automatic washing machines, it generates the right amount of foam in the machine to deliver superior cleaning inside the machine itself, without damaging the machine due to excess foam. Powder detergent is great for tough, everyday stains. Liquid detergent is best suited for special garments, coloured clothes and delicate items. Ariel Matics cutting edge technology provides impeccable cleaning for all your clothes, and removes tough stains like juice, chocolate, tomato and butter/ghee and maintains the brightness of the clothes. So now, goodbye stains and dullness!